Product Identity

Product identity holds significant importance for companies aiming to introduce a new product or expand the reach of an existing one in a consistent and innovative manner.

Our objective is to establish a product identity that aligns with your brand while enabling the product to effectively communicate on its own. We provide comprehensive guidelines, design systems, a color palette, typography recommendations, and visual scalability options to ensure a cohesive and impactful visual identity for your product.

LRPI Method

The LRPI (Low-Risk Product Identity) method is an adapted approach derived from traditional branding methodologies, specifically tailored for the identity development of digital products.

1 - Foundation

Identify the company’s mission, vision and values.

2 - Target Audience

We focus on gaining a deep understanding of the target stakeholders and users.

3 - Benchmark

We conduct a thorough mapping of competitors and perform a comprehensive analysis of the market.

4 - Strategy

We develop a strategic plan to attain a competitive advantage.

5 - Personality

We define the voice tone and visual appeal of your brand.

6 - Personalization

Providing comprehensive guidelines for off-product actions

7 - Storytelling

We craft the product story.

8 - Naming

Set product name/tagline.

9 - Brand

Create the logo and deliverables.

framework

EXPLORE

1. Assurance meeting
Find visual references of direct competitors, indirect competitors, and visually well-established companies.

2. Concept exploration
Define visual themes that assist in discovering a visual style that aligns with the business.

3. Stylescapes alignment
Align the company’s identity expectations with the identified narratives.

SET

4. Identity guidelines
Develop a replicable style guide for the digital product, based on the previous alignments.

5. Product Label
Design a label that can represent the digital product and its personality.

6. Delivery meeting
Present the deliverables and finalize the last validation.

our badges

what our amazing clients say about us

"Ateliware’s great triumph is not only their technical quality, but also having a very clear vision of how to start a business with technology. Ateliware’s challenging questions made all the difference and Bcredi’s launch would not be the same without their participation.”

Maria Teresa ForneaBcredi's Co-Founder

“I found ateliware to be more than a supplier, ateliware is our partner. The partnership is so profound that ateliware is Pipefy’s co-founder and is responsible for putting the product’s MVP on its feet, allowing us to take higher and higher flights."

Alessio AlionçoPipefy's Founder & CEO

"The challenge of an agile project is to align our daily expectations with the final objective of the project each week or delivery cycle. Ateliware's strength was depth with which they understood the project and the objective of the product, to then be able to suggest the appropriate technical architecture for the development. The experience of creating a product with them has been intense from the point of view of client participation, and innovative in the way of looking at the life cycle of a project".

Irineu Camanho NetoLoss Prevention Manager at Votorantim S.A.

“Agrofel is now on another level of business continuity, solidity, data security and market differentiation because of the business management solution we implemented. We had high expectations of growth and we were looking for partners who were also growing in technology, so we chose Microsoft and ateliware ”.

Jair BeckerAgrofel’s Director of Information Technology

"We chose ateliware based on it’s high market reference, the visibility we had of the projects they developed and also for being a company known for working on disruptive and innovative solutions. In summary, we had a great cultural fit, which was confirmed throughout the execution of the project"

Rodrigo FáveroCTO MatrixCargo

To us, it wasn’t just another project, but an entire process of change. We developed not only a new technology, but a new mindset. We changed the way we conduct our innovation initiatives and the way we look at our clients. These gains were possible because of the constant knowledge reciprocity we had with ateliware. Nowadays, thanks to this partnership, not only Fael’s technological structure is quite different from what it used to be, but also everything we do is too.

Isis MarcelinoSoftware Development Director FAEL

let's talk?

We are curious and excited to get to know you and your company better. Tell us about your needs, demands or ideas and we will contact you within one business day.

Let’s join forces to transform and innovate in your business. Contact our sales team for a free inquiry with our product development experts about your next challenge.

Discovery

Create new market solutions, enhance the user experience, or revamp an established product, we can assist you!

Product Concept

We work on building high-fidelity mockups, linked to navigation and interaction flows, business rules, and use cases.